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How Whitespace safeguards Swedish data

2023-05-23

Several Swedish authorities and companies face unnecessary limitations in their data collection because they rely on American analytics tools that do not meet GDPR requirements. To address this, Whitespace has developed a SaaS platform for web analytics using Glesys server infrastructure, allowing organizations to have complete control over their data.

Collecting and analyzing data is essential for businesses and organizations to understand how their websites and digital services are used—and to better meet the expectations of their audiences. At the same time, GDPR sets strict rules for how data can be processed. One of the key restrictions is that personal data may not be transferred to the United States. Despite this, the most common tool for web analytics remains Google Analytics—an American platform that does not fully comply with European data protection laws.

"For Swedish organizations, it's risky to use platforms whose servers and infrastructure are owned or controlled by US-based companies. Under American law, the US government can request data to be handed over to the US—even if it is stored in Europe." – David Blomberg, head of sales at Whitespace.

A safer analytics platform

Whitespace builds websites and develops digital services for trade unions, municipalities, companies, and government agencies. They also provide a SaaS platform for web statistics and analytics based on the open-source software Matomo. Their platform has become a popular alternative to Google Analytics because of one key advantage: all data is stored securely in Swedish cloud infrastructure in full compliance with GDPR.

“Our platform stores data in Sweden and follows Swedish law. This means we can guarantee that sensitive information stays protected. Organizations that use our SaaS platform gain full control over their data, which also allows them to collect more personal or business-critical information that cannot leave the company,” says Johan De Geer, CEO of Whitespace and product owner.

Curious about Whitespace’s web analytics platform? Learn more here

Ensuring sustainable server operations

Today, more than 40 organizations use the platform, including the Swedish Tax Agency, Stockholm Public Transport (SL), Umeå University, Fora, and Boplats Göteborg—all of which manage heavy web traffic and place high demands on security. To meet these needs, Whitespace made sure its service runs on server infrastructure that can handle large volumes of data while storing it securely. After a thorough review of Swedish providers offering sustainable servers and infrastructure, they concluded that Glesys was the clear choice.

“Glesys meets all the strict requirements that we and our customers have for a reliable provider, while giving us the ability to scale as our cloud service grows. They guarantee that all data is stored safely in their Swedish data centers—and their professionalism makes them an outstanding partner,” says David Blomberg.

Glesys
About the author
Glesys is a leading IaaS provider delivering secure, scalable infrastructure through its own colocation data centers. Fully GDPR-compliant, ISO 27001-certified, and governed by a strict EU Access Policy, it ensures data sovereignty and supports reliable, sustainable digital operations.